I was listening to one of my mentors the other day and he recommended I read a book to help get my writing to become more effective. He recommended a book by Joe Vitale called Hypnotic Writing. So I was reading through and one paragraph really jumped out and hit me, it has changed how I will write from here on! So I was reading through and one Paragraph really jumped out and hit me, it has changed how I will write from here on!
I explain it better in my video below:
The paragraph went as follows:
“A copy writer’s first qualifications are imagination and enthusiasm. You are literally the script writer of your prospects dreams. You are the chronicler of his future. Your job is to show him in minute detail all the tomorrows that your product makes possible for him.” Eugene Schwartz from the famous book; Breakthrough Advertising
This really hit home for me, just the other day my Business coach said that I need to inspire people rather than motivate them. You see motivation doesn’t last, Zig Ziglar used to say “Motivation is like bathing, it doesn’t last, that’s why you need to do it every day!” My Mentor said if you can inspire people, however, this lasts longer and has a bigger affect because you have lit something up inside of them.
“You are literally the script writer of your prospects dreams.” Wow! If you can truly weave the prospects dreams and your product together, you can produce a sales letter or web copy that triggers people to act from the heart. This will have a more powerful effect on your prospects than any other carrot and stick method they teach out there!
My Mission is to help Mothers make their own living online, to empower and help them become strong, independent and financially secure women.
P.S If you are curious and want to know more about the mentors I have, here is a link to them, click the link and see what you think, they have made such a huge difference to my life!